开发国际建筑市场企业机遇与风险分析

Company Strength,Risk and Opportunity in Development of International Construction Market

建筑公司开拓国际市场的决策,必须基于对国际市场的机会和风险的正确了解,以及对自身实力正确评价。国际建筑市场风险大,但机会多,在决策中需要考虑到影响建筑公司海外市场的综合可变因素。文章对建筑企业开拓国际市场的实力、国际建筑市场机遇与风险等重要性因素进行了分析和评价。

A construction company develops its international strategy in construction market and its decision must be based on a good understanding of the opportunity and risks as well as its own company strength. International construction market contains a lot of risks and opportunities as well. The decision must take into account the variable factors that may influence its international activities. The paper ranks and discusses several strengths of construction companies, risks and opportunities that may incurred in the international market.