传媒娱乐事件:文化消费的一种新形态

Entertaining Events in Media: A New Form of Cultural Consumption

传媒娱乐事件的出现,标志着传媒娱乐已经进入一个新的发展平台。传播技术的日新月异,“传媒制造”成为传媒文化生产的新机制。在当下消费文化语境中,在大众传媒的利益需求和娱乐消费者消费需求的共同作用下,自由的“意义生产”成为促成传媒娱乐事件的核心因素。作为文化消费领域出现的新现象,传媒娱乐事件在社会结构的维系和分化中发挥着双重功能。

The appearance of entertaining events in media marks a new development of medium entertainment. The fast development of communications techniques has replaced “medium fabrication” with socialized mass production which has become a new mechanism of the cultural production of media. In the context of consumer culture, in the cofunction of the profit-making of mass media and consumers’ demand of entertainment, the free “meaning production” has become the core element of the entertaining events in media. As a new phenomenon in the domain of cultural consumption, entertaining events in media plays a double function of both maintaining and dissolving the social structure.