我国体育产业发展的SWOT-PEST分析

SWOT-PEST Analysis of Sport Industry in China

运用SWOT-PEST分析法,对我国体育产业发展进行分析,认为:目前中国体育产业发展的优势是人们生活水平提高使体育产业消费比例增加,体育产业基础设施建设发展迅速;劣势是体育产业内部结构有待优化升级。体育用品业虽然在部分地区已形成产业集群,但科技创新和研发能力不足。体育产业法规不健全,调控机制还未形成。体育产业意识淡薄,经营管理人才匮乏;面临的机遇是2008年北京奥运会给体育产业发展带来的有利契机、加入WTO为体育产业发展带来的大好形势及国内良好的经济发展形势;面临的威胁是加入WTO给体育产业的发展带来的挑战、体育产业发展与发达国家的差距、体育产业管理体制和运行机制的改革问题及后奥运时期的低谷效应。并对我国体育产业的发展提出相应的建议。

In this paper, we used the method of SWOT-PEST to analyze the development of sports industry in our country. The advantage of sports industry development in China is that people＇ s living standard improves to make the proportion of sports consumption increased and the sports industry infrastructure developed rapidly. The inferior was that sports industry structure remained optimization and upgrading. Although in some region sports industry had formed industry cluster, it lacked the ability to scientific innovation. Law in sports industry was imperfect, the regulation and control mechanism had not formed yet. Consciousness of sports industry was faint, the managerial talent is deficient. We will face a good opportunity when Beijing holds Olympic Game in 2008, the entering of WTO and the good economical environment. The threat was the challenge from the developed countries and the disparity with the developed country, the management of sport industry and the preparation for the period that after Olympic Game. In the final some suggestions on the development of the sports industry in China were proposed.