零售业客户关系管理(CRM)系统分析研究

The Research on Carrying out the VMI

作为一种新的管理模式、业务营销理念和信息技术前沿产品,CRM已成为现代企业的一个重要研究方向。零售业间的行业竞争不断加剧,为了应对国内外同行的挑战,构筑竞争优势,结合零售业客户关系管理存在的问题,我们设计了基于数据挖掘的零售业CRM系统模块。

Being a new administration pattem, a business marketing idea and an advanced IT product , CRM has already become an important research direction of modem enterprise, Industry competes for retail business aggravate unceasingly, in order to answer the challenge of home and abroad of the same occupation and to build a competitive edge, combining the existing problems in CRM, it suggests a module design of retail business based on data mining.