摘要
一度．植入式广告被认为就是在一部黄金时段播放的连续剧背景中放入一盒麦片。再也不会是这样了。现在，涉及到与内容整合的媒体广告交易位居最棘手——也是最为错综复杂的电视广告之列。
There was a time when putting a cereal box in the background of a prime-time sitcom qualified as product placement. Not anymore. Now, deals involving product integration rank as some of the most complex-and convoluted-in TV advertising.
出处
《成功营销》
2007年第6期40-43,共4页
V Marketing China
