家具产品组合策略探析

Analysis the tactics of furniture product-mix

本文简单介绍了家具产品组合的概念,提出了扩大产品组合、缩减产品组合、高档化与低档化、改良产品以及全球化产品等家具产品组合策略。同时分析了家具的市场需求情况、企业自身资源条件和竞争条件等因素对产品组合策略的影响,为企业如何调整产品之间的配合关系进行了探析。

This article simply introduces the concept of furniture product - mix, Putting forward the tactics of the product - mix expansion, the product - mix contraction, the trading up and trading down product - mix, the product alteration and the global product about the fumiture product. At the same time analyzes some factors which about the circumstance of the furniture market needs, the enterprise oneself and competition conditions have an effect on the tactics of product - mix, and discusses how to readjust the product coordinate relationship for the enterprise.