高职高专医疗保险类专业营销能力训练若干思考

The thinking of marketing training for students of medical insurance speciality

随着中国医药卫生体制改革及保险业的迅猛发展,医疗保险专业应运而生,但传统的高等教育比较侧重于培养理论性、研究型人才,近年来兴起的高职高专教育正在扭转这一局面。本文即从探索培养高级应用型人才的角度,着重讨论如何加强高职高专类医疗保险类专业的营销能力训练,为更好的培养实用型医疗保险人才提出建议。

Medical insurance speciality have emerged for some years along with the health system innovation and insurance＇s fast development in China.But traditional higher education emphasize particularly on theory or research,vocational education rises recently is changing the situation.This thesis mainly discusses llow to reinforce marketing training for vocational medical insurance speciality students, and cultivate excellent applied medical insurance personnel.