论石化油品营销中的六种观念

On Six Different Marketing Conceptions of Petrochemical Oil Products

油品销售企业有责任和义务倡导和推行积极、健康、科学的石油产品消费观念,应在产品销售过程中积极传播和弘扬企业文化,引导客户形成注重品牌、质量、节能、环保等方面消费观念,进而使广大客户对本公司的产品、服务产生认同感并提升对“中国石化”品牌的忠诚度。

Enterprises selling oil products have responsibility and duty to advocate and promote active, healthy and scientific consumption conception of oil products. In the course of marketing products, they should actively spread and carry forward enterprise culture, illicit customers to establish the consumption idea of paying attention to brand names, quality, energy saving, environment protection, etc, thus eventually making large customers approve the products and service and increase the loyalty to the band of SINOPEC.