家庭本位文化在广告中的表现

The Representation of Family Essence Culture in Advertising

家庭本位文化是中国传统文化中很重要的一个方面,对当今中国人的思想情感和思维方式也产生着不可忽视的影响。广告作为一种社会亚文化,也自觉不自觉地包含了家庭文化的因素。文章从家庭文化及其衍发的四个方面,即人伦关怀、游子文化、爱国精神和民族情感以及绿色意识来看其在广告中的表现。

Family essence culture is an important part of Chinese traditional culture, and also impacts inevitably on modem Chinese people＇ s thoughts and thinking mode. As social sub-culture, AT） includes Family Culture consciously or not. This paper mainly discusses its representation in AT）, from the Family Culture and four parts derive from it. which is human concern and away - from - home people＇ s culture and green consciousness, etc.