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基于期权博弈的新产品项目战略投资决策 被引量:12

Strategic investment of new product projects based on option games
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摘要 同时考虑企业投资的先动优势和后动优势,建立了新产品项目战略投资决策的期权博弈分析框架.研究了双头垄断企业最优均衡投资产量和最优投资时机决策,分析了其均衡战略投资策略规则及其条件,探讨了投资成本差异和市场不确定性程度对企业价值和投资临界值的影响.最后通过数值释例对理论结果进行了验证. An option games analysis framework of the strategic investment decision of new product project is provided, with first-mover's and second-mover's advantages considered. The optimal output and the time of equilibrium investment under duopoly are studied. Decision rules and conditions in equilibrium strategy investment are analyzed. The effect of the investment cost difference and market uncertain degree on firm value and investment thresholds is discussed. At last, above results are verified by a numerical example.
出处 《控制与决策》 EI CSCD 北大核心 2007年第6期613-617,共5页 Control and Decision
基金 国家自然科学基金项目(60674020) 山东省科学基金重点项目
关键词 实物期权 双头垄断 期权博弈 先动优势 后动优势 Real options Duopoly Option games First-mover ' s advantages Second-mover' s advantages
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