百年太久,只争朝夕——管窥“百年品牌”的智慧与传承

Brands in their hundreds'years

某国内知名企业的10周年庆典上，公司总裁曾说过这样一句话：“中国企业的‘平均寿命’只有7.5年，欧美企业大部分是12.5年，而世界500强企业的寿命周期是40年，我们仍然任重而道远。”

Among the top 500 enterprises,it is not difficult to find the perfect“mode”, such as Johnson, P&G, Microsoft, Coca Cola, Intel, Sony etc. As far as they are concerned, their glorious brands hasve become tremendous capital. Consumers are always pursuing new value, which goes far beyond function and rational profits of products, or even exceeds individual characteristics and image of the brand,and the new value is a spiritual demand such as a feeling of belonging, self-respect and self-realization,all of which constitute the mysterious connotation of great hrand.More surprisingly,through hundreds' wars of chasten,these hrands are still full of passion and energy.