中国女性旅游消费者心理及市场营销策略

The Consumption Psychology of Chinese Female Tourist and Market Selling Tactics

目前我国旅游市场的竞争加剧,广大的女性市场极具消费潜力,成为了旅游企业关注的焦点。中国女性旅游消费者心理各有不同,对应的消费行为也不同。只有抓住女性旅游者的消费心理,针对性的应用恰当的市场营销策略,才能最终帮助旅游企业在激烈的市场竞争中取得优势。

Currently the competition on the tourist market is very acute, The general female market with expense potential has become the focal point to which the traveling enterprises pay attention. Corresponding to the different consumer psychology, the behaviors of Chinese female tourist are also different, Only perception of the female tourist＇consumption psychology and appropriate marketing strategies can finally help the tourist enterprises obtain the superiority in the intense market competition.