摘要
通过分析瑞典宜家家居(IKEA)在家居零售业上所取得的成功经验,从方法和理念等角度对其所采用的设计战略进行归纳和总结,探讨了降低成本的设计战略在企业经营中所发挥的作用。为企业选择设计战略提供了有利思路。
In this paper, the design strategy of IKEA is summarized at the point of method and notion in the analyzing the successful practices of IKEA in furniture sales. We explore the effect of decreasing cost design to enterprise operation and providing enterprise weith ways of design strategy.
出处
《科技与管理》
2007年第3期44-46,共3页
Science-Technology and Management
关键词
宜家
设计战略
降低成本
IKEA
design strategy
cost decrease way of strategy
