ASEB栅格分析法在银川市郊区旅游市场实证分析中的应用

Application of ASEB to the analysis on tourism market in the suburb of Yinchuan

对银川市郊区旅游市场的实证分析建立在问卷调查的基础之上,基于第一手的游客调查资料,运用ASEB栅格分析法,通过研究和实证分析,发现并解决银川市郊区旅游市场的行为特征及供给双方可能存在的问题。

Based on the questionnaires of tourists, this paper analyses the tourism market in the suburb of Yinchuan, and applies method of ASEB which is based on the first-hand questionnaires of tourists. Through the research and analysisi,the paper wants to find the feature of tourism market in the suburb of Yinchuan＇s travel behavior and the possible problems of the needs and the supplies. Finally, the paper explores the potential market and some problems in development. It may supply the theory approvement for the tourism apartment of Yinchuan to further work at developing construction, management and marketing etc.