基于建构主义的市场营销课程教学改革探析

Analysis on the Reform of Curriculum of Marketing Basing on Constructivism

本文在介绍建构主义理论的基础上,分析了市场营销传统教学中存在的问题,并提出了基于构建主义理论的新的市场营销教学模式。

This article introduces the theories of constructivism study, and points out that there are some questions in our traditional teaching of marketing, at the same time puts forward a new model of marketing teaching based on the theories of constructivism study.