现代竞争理论的演进及其对竞争情报研究的影响

The Evolution of Modern Competitive Theories and Its Influences on the Research of Competitive Intelligence

现代竞争理论是竞争情报的理论基石,它规定竞争情报的理论内核并制约着竞争情报的发展,而竞争优势是现代竞争理论发展的主线。源于竞争优势来源的不同,阐述现代竞争理论从外生到内生再到内外结合的演进历程,而竞争情报也沿着这一演进历程发展,并形成有密切联系的理论集合体,竞争情报的基本目标、工作重心、研究内容都发生相应的变化。

The authors think that modern competitive theories are the theoretical footstone of competitive intelligence and prescribe its theoretical kernel and development. Competitive advantage is the principal line in the development of modern competitive theories. On the different sources of competitive advantage, this paper expounds the evolution of modem competitive theories from outside point to inside point and to inside-outside united point. Competitive intelligence also develops along this way and a close-related theoretical aggregation comes into being. The main goal, the focus of work and the research contents of competitive intelligence change correspondingly.