公共资源类旅游区泛商品化经营探析

A Probe into the Pan-commodification Operation of Common Tourist Areas

发展“大旅游”已经成为必然趋势和时代要求,我国旅游区主体即公共资源类旅游区对此担有重要义务和主要责任。在探讨公共资源类旅游区发展模式、促进旅游业大发展的过程中,业已出现了泛商品化经营这种畸形产业活动。泛商业化的缘起是旅游业发展的一种使然并呈现蔓延甚至兴盛的趋势。公共资源类旅游区泛商品化的实质是政府利益上位,有着深刻的产生根源,政府作用是其重要导因。事实上,公共资源类旅游区泛商品化必然导致一系列严重的消极影响和不良效应,最终危害到其自身乃至旅游业的科学发展。国内外学者对公共资源类旅游区泛商品化的系统研究很不充分,本文就此试作深入探析。

Developing tourism on a greater scale and new stage is more becoming the practical and historical requisite. China＇ s main tourist areas, etc. common tourist areas （CTA） are largely and mainly obliged for this process. In the course of exploiting developing mode ＆ promoting tourism prosperity, pan- commodification operation emerged in a nunaber of-C4FA somewhat inevitably. Nowadays, this tidy of pan - commodification operation is likely to spread. The nature of pan- commodification operation is governmental benefit higher - levelization that can＇ t be overcome or eased easily, taking its leading roots partially in government role. Actually, series of obviously negative influence and effect will ensue CTA＇ pan - commodification, boycotting the health development routine of CTA proper and local tourism. Attention has been drawn from scholars both at home and abroad on such contm - productive issues, while systematical and correspondent study still remains insufficient, that will be delved into by this dissertation.