科技出版企业的国际投资研究

The Research on International Investment of STM Publishing Businesses

随着经济文化对外交流的发展,科技图书市场逐步趋向国际化,国际投资是中国科技出版企业增强国际竞争力、走向国际市场的重要方式。本文主要介绍了科技出版企业国际直接投资的几种方式。

With the development of the foreign communication of culture and economy, intemational investment is an important way to enhance the international competitiveness of STM publishing businesses in China, and make it toward global market. This essay introduced some methods of to the international direct investment Of STM publishing businesses.