龙舟赛事的市场化现状及制约因素分析

Marketization Present Situation and Restriction Factor Minute of Dragon Boat Sports

从龙舟竞赛发展现状研究入手,从其发展的角度分析制约龙舟赛事市场的主要因素,分析龙舟赛事市场化运作途径,并提出建立科学的赛事管理体制、法律法规制度、政府制定龙舟赛事产业扶持政策、与现代传播媒体的联动、精心打造赛事品牌等对策。

This text studies and starts with from the current situation of the development of dragon boat contest, analyse the game market of dragon boat and restrict the main element in terms of development, analyze the market - based operation way of the dragon boat game in an all - round way, put forward and set up scientific game management system, the system of laws and regulations, government make industrial support policy of the dragon boat game, and propagate the linkage of the media modernly, make counter-measures such as the game brand, etc. meticulously.