商业银行境外投资理财产品营销初探

Probe into the Overseas Financing Products Marketing of Chinese Commercial Banks

归纳了商业银行境外投资理财产品的营销现状及特点,分析了存在的问题,提出商业银行境外投资理财产品营销的建议。

This paper sums up the development and features of the overseas financing products marketing of Chinese commercial banks, analyzes on the existing problems, and advances some suggestions on the overseas financing products marketing of Chinese commercial banks.