实物期权在折扣销售上的创新应用

The Innovative Application of Real Option in the Discount Sale

介绍了实物期权定价技术,为中国电信“一元小灵通”建立了定价模型,探讨了其中所隐含的实物期权定价技术,并评价了其潜在的风险、盈利及取得盈利的相应条件。

This paper introduces the pricing technology of the real option, establishes the pricing model for the ＂one dollar smart＂ for China Telecom, probes into the pricing technology of the real option implied in it, and makes evaluation on its latent risks, profits and the corresponding conditions on getting the profits.