中国移动个人与家庭市场的全业务运营研究

A Discussion on All-Service Operation of China Mobile in Personal and Familial Markets

从业务融合的角度对全业务的概念进行了深入的探索,得到了对移动运营商的启发和建议。然后依据外部竞争环境、中国移动自身发展状况,对全业务整体策略进行了总体定位,着重对个人家庭市场的全业务策略进行了差异化定位。最后对中国移动个人家庭市场在不同运营时期均作了详细分析与全业务运营策略的部署。

Firstly, this article discusses the concept of all-service based on the viewpoint of service convergence and puts forward some suggestions to mobile operators. Then, based on the competition environment and the status of China Mobile, the overall strategy of all-service are oriented, with differential personal and home markets being positioned. Finally, the authors analyses the personal and home mobile market in different periods in detail then puts forward the arrangements for all-service operation deployment.