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农村产业集群品牌创建分析——基于浙江大唐袜业集群的调查 被引量:12

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摘要 本文在对浙江大唐袜业集群进行实地调查的基础上,分析了其集群品牌创建存在的问题,认为其应该向“依托”型集群品牌转变,着力打造领头品牌和跟随品牌这两种企业个体品牌。构建了“依托”型集群品牌创建模型,针对该模型提出了农村产业集群“依托”型集群品牌创建的具体策略,以实现集群整体品牌、领头品牌和跟随品牌三者的互动发展。
作者 李大垒
出处 《农业经济问题》 CSSCI 北大核心 2007年第2期82-88,共7页 Issues in Agricultural Economy
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