收入导向型商品、价格导向型商品和文化消费——由“大、小蛋糕现象”切入的分析

The Income-Oriented Products and the Price-Oriented Products and Cultural Consumption──An Economic Analysis Inducted by "the Phenomenon of the Big and Small Cake"

经济学中的收入导向型商品和价格导向型商品的关系是:收入导向型商品未必是价格导向型商品,但价格导向型商品一定是收入导向型商品。当收入导向型商品中的正常商品被成功地赋予了可广泛接受的文化价值内涵时,它便具有了价格导向型商品的必需品性质,此时,商品的需求对价格水平不敏感,商品的需求量在高价格水平上会呈现出显著增大的趋势。这一规律的经济含义是,企业要维持高价格条件下商品的旺盛需求,必须要善于挖掘和创新那些与商品自身特点相关联的文化价值内涵。

The relationship between income-oriented products and price-oriented products is stated as： the income-oriented products are not necessarily the price-oriented products, while the price-oriented products are certainly the income-oriented products. When the income-oriented products are endowed with the widely acceptable connotations of cultural values, they can be changed into price-oriented products, which means that the demand of the products will have less sensitivity to the price. Furthermore, their demands will increase dramatically when the prices go to a high level. The law indicates that if the enterprises want to create and maintain high demand of their products, they have to discover and create the cultural connotation in accordance with the characteristics of their products.