传媒公信力探析

Study on the Media Credibility

文章认为,新闻界存在的“四大公害”——虚假报道、有偿新闻、低俗之风、不良广告,正使传媒公信力遭受着侵蚀与损害。打造和提升传媒公信力,是一个复杂的系统工程,其中最关键的因素在于大力倡导记者的职业道德和职业精神,建立一支“政治强,业务精,纪律严,作风正”的记者队伍,以保证传媒公信力不断提升。

Credibility of the media depends for its survival and development on the basis that the media valuable intangible asset is the media foundation, because of the four hazard, which means False reports, paid news, vulgarity, bad advertisement. Build and enhance the project, the most crucial factor is to vigorously promote the credibility of the media is a complex and systematic professional ethics and the spirit of building a ＂politieally strong, professionally competent. Strict discipline, and style are ＂reporters, in order to ensure the eredibility of the media has been increasing.