大阪世博会参观者行为分析与思考

The Analysis and Thinking of the Visitors＇ Behavior in the Osaka World Expo

根据大阪世博会参观者调查报告，分析了参观者行为的5个特征；既兴参观者占相当比重；参观者在世博园区平均逗留6小时-7小时；观众实际参观展馆的时间比重为1/3强；外国展馆和娱乐活动深受欢迎；不同参观团体存在需要差异等。进而，对2010年举办上海世博会提出了若干建议。

According to the survey on the visitors in the Osaka World Expo,this paper analyzes the five characteristics of visitors＇ behavior ,that is ,the considerable proportion of the impromptu visitors ,the average 6to 7 hours that the visitors stayed in the park ,the 1/3 time weight for visiting the popularity of the foreign exhibition and the entertainment ,the different cdemand of different visirots.Thus the author puts forward some suggestions on the Shanghai World Expo 2010.