摘要
请名人代言广告,颇为风行。应该看到,其中也颇有风险,就当注意防范。
Although it's popular now to invite celebritites as the products' spokesment ,the corporation should avoid from the risks of it.
出处
《国际商业技术》
2007年第3期32-34,共3页
International Business & Technology
关键词
名人代言广告
风险
管理
celebrities as the products' spokesmen ,risk ,management