中国20世纪90年代的广告与消费伦理

Chinese Advertisements & Consuming Ethics in the 1990s

在中国20世纪90年代,广告业得到了很快的发展,很多广告通过塑造“消费偶像”的生活方式和倡导享乐至上的消费理念影响着人们的观念,其宣扬的消费理念对中国传统消费伦理产生了极大冲击。

Chinese advertising industry had developed rapidly in the 1990s. Many advertisements was influencing people＇ s consuming notions by shaping a lifestyle of ＂consuming - idol＂ and advocating the idea of ＂living a life of pleasure first＂. These consuming notions had been exerting a great impact and shock on Chinese traditional consuming ethics.