摘要
分析了管道燃气特许经营企业发展各阶段的特点及相应的营销策略,探讨了工业大客户的营销步骤及风险。
The characteristics of different development stages and the corresponding marketing strategies of franchising corporation of pipeline gas are analyzed, and the marketing procedures and risk for large industrial clients are discussed.
出处
《煤气与热力》
2007年第6期58-60,共3页
Gas & Heat
关键词
管道燃气
经营
营销策略
pipeline gas
management
marketing strategies
