基于RMP分析的城市体育休闲旅游开发与管理——以杭州市为例

The Exploitation and Management of Urban Sport Leisure Tourism Based on RMP Analysis——With Hangzhou as A Case Study

体育休闲和旅游都能使参与者获得体验。将二者相结合的体育休闲旅游满足了城市居民对自然和健康的需求。城市对体育休闲旅游产品的开发,是提高居民健康素质并推动旅游业由传统观光型向新型参与型发展的重要途径和方式。以杭州市为例,通过对体育休闲旅游资源(R性分析)、市场(M性分析)、产品(P性分析)三个方面关系的分析,对开发城市体育休闲旅游提出设想。

Participants can get experiences from leisure sport and tourism. Sport leisure tourism can meet urbanite＇s needs for nature and health. To develop sport leisure tourism in urban areas is an important way of improving urbanite＇ s health and promoting the transition from traditional sightseeing to participation style tourism. Taking Hangzhou as an example, based on the analysis of market, source, product about sport leisure tourism, corresponding thoughts on developing urban sport leisure tourism are put forward.