农村市场开拓的广告传播分析

Analysis on the Deploitation of Advertisement Spread in Rural Market

“农村市场”己不是地域的意义,而代表了一种消费能力和层次。农村市场消费需求的市场化、商品化程度提高;农民消费升级较快,消费亮点不断涌现,具有和城市消费不同的特点.企业在开拓农村市场时总体上采用“全面进攻+重点突破”的广告策略,具体地,做好五结合,即中央媒体与地方媒体相结合,商业广告与公益广告相结合,媒体广告与口碑营销相结合,固定媒体与移动媒体相结合,空中广告与地面推广相结合。

Rural market has not been regionally restrictive, and it is a representative of both consumption capacity and level. Consumptive needs in countryside are in great agreement in market, and commercialization has been improved. Peasantsj increasing consumption leads to more and more highlights in consumptive markets. Therefore, country market bears the similar traits with city market. In order to develop country market, an enterprise is expected to adopt a policy of individual specialty in overall spreading by concretely implementing the following five unities： the unity between central and local media; the unity between business and commonweal advertisements; the unity between medium promotion and sale for public praise; the unity between set and mobile media; the unity between advertisements both in the air and on the ground.