摘要
在对传统企业战略理论和以产业创新为核心的企业战略理论分析的基础上,指出产业创新战略的关键是产业洞察力的培育,而学会遗忘过去经验、打破历史成规、建立新型组织、引导现有顾客和超越“顾客导向”等方法是培育产业洞察力的有效手段。
Based on the theory of traditional corporate strategy and the analysis of industrial innovation as the core of the corporate strategy, this paper puts forward that the key of industrial innovation strategy is the industrial insight cultivation, but learns to forget past experience, breaks the historical convention, establishes new-patterned organization, guides existing customers and surmounting "the customers' guidance" and so on are effective methods of cultivating the industrial insight.
出处
《山东工商学院学报》
2007年第3期64-67,共4页
Journal of Shandong Technology and Business University
关键词
产业创新
洞察力
培育
industrial innovation
insight
cultivation