摘要
旅游业已被青岛市政府确定为支柱产业.在加入WTO以后,如何抓住机遇,在激烈的国际国内竞争中发挥优势,进一步提升产业地位是值得关注的课题.青岛须依托于自身特色资源和市场,通过对城市软硬环境的建设,打造出具有滨海休闲特色和市场竞争力的强势城市旅游品牌,大力推进青岛市旅游业的持续、健康、快速发展.针对这些问题提出了对策和建议.
The tourism industry has been the most important industry of Qingdao. After China entered WTO, how to seize the opportunity and face the competition has been big problem. Qingdao must be based on its own characteristic resource and market, through hard and soft construction of the city, it can put forward the continued and healthy development of the tourism industry and city construction and tourism brand of it that own the seashore relaxation and competition. Some measures to solve the problems was given.
出处
《高师理科学刊》
2007年第3期80-82,共3页
Journal of Science of Teachers＇College and University
关键词
旅游品牌
旅游品牌城市
青岛
tourism brand
the tourism brand of city
Qingdao
