基于提升企业软实力的科技期刊发展探索

Exploration to Scientific Journal on Promoting Softpower of Enterprises

市场竞争无处不在,科技期刊同样面临国际传媒出版集团的冲击。通过树立品牌意识,明确目标定位,构建质量体系,加强编辑队伍建设,充分发挥科技期刊对提升企业软实力的作用服务于企业的整体发展战略。提出了创建科技期刊品牌的途径,调整整合期刊资源配置,满足读者需求。

Market competition exists everywhere, scientific Journal meets the impacts from International Media Publishing Group as well. By setting brand consciousness, fixing the aim and constituting quality system and enhancing editor team, the function of which the scientific journal to promote the enterprise softpower can be expressed adequately to service to the whole developing stratagem of the enterprise. To meet reader＇s request, methods to create the brand consciousness of scientific journal and resource allocation adjusting can be found in this article.