摘要
中国高档豪华客车的领跑者
目前国内主要的高档客车生产企业分别是青年、西沃、安凯、宇通、广州五十铃和桂林大宇等。在这些品牌中,青年一枝独秀,2006年更是逆市增长,销量达到1250辆,成为名副其实的豪华客车行业的领跑者。据悉,目前国内130万元以上的豪华客车,青年占据71%的市场份额,200万元以上的豪华客车,青年更是独占鳌头。
Zhejiiang Youth Automobile Group has fully entered into the business of truck and car production by taking great advantage of its position as leader in the high-end coach business. This article discloses Youth Group's "Top-confidential" strategy. It also shows that Youth Group's products enjoy competitive pricing strength even though they insist on a high-end production strategy.
出处
《商用汽车》
2007年第6期64-65,共2页
Commercial Vehicle