环境守望——危机传播中大众传媒的核心功能

Environment supervision-core function of the mass media in crisis communication

危机常态化已成为人类社会的共识。大众传媒不仅是危机信息传播的平台,还具有放大和扩散危机事件的社会影响力。环境守望是大众传媒在危机传播中的核心功能,衡量守望是否实现的标准是所传播危机信息的质量即危机信息的真实性、时效性和准确性。政府观念的转变和传媒职业的自律是大众传媒环境守望功能实现的关键。

Crisis normalization has become consensus of human society. It is important to implement optimization of core function of mass media in crisis communication. Core function of mass media in crisis communication is environment supervision. The criterion of supervision could be achieved or not is quality of communicating crisis information.