市场导向理论与森林公园开发研究——以尖峰岭国家森林公园为例

Study on the Market-Orientation Theory and the Development of Forest Park——Take Jianfengling national forest park as a case

分析了市场导向的内涵,探讨了市场导向理论与森林公园开发的结合途径,研究结果认为市场导向型森林公园是二者有效结合的模式;总结出市场导向型森林公园具有盈利性、融合性、互补性的特征,提出了市场导向型森林公园的开发程序;最后,以尖峰岭国家森林公园为例作了实证研究。

Based on the market-orientation theory and the study on the development of forest park, this paper probes on the way to eombine the market-orientation theory with the development of forest park, and puts forward that the market-orientated forest park is an effeetive pattern to eombine the both. The paper coneludes three characteristics of this type of park, and advanees developing program of this type of park. At the end of the paper, it takes Jianfengling National Forest Park as a ease.