药品价格虚高的市场影响因素分析

The Analysis of Marketing Facts on Falsely High Price of Medicine

药价虚高已成为影响广大人民群众切身利益的突出的社会问题。国家有关部门通过政府行政手段进行了多次药品降价行动,但效果并不明显,"药价虚高"的现状并未得到根本扭转。影响药价虚高的因素归纳起来,就是医疗卫生体制因素和市场流通机制因素,从药品市场角度探讨药价虚高现象的成因和解决途径。

The falsely high price of medicine has become a very serious social problem, which has already influenced immediate inter： ests of most civilians. Although the national governments concerns have taken many steps to reduce the price of drugs through kinds of governmental administration means, it is not completely effective. The condition of high price of drugs did not get a root to turn round. We learn the factors that influence the falsely high price of medicine are marketing circulation and medical system. To talk about the reasons of the problem and its available ways to deal with.