医药代表现象与药品价格政策的改革

The Phenomenon of Medical Representative and the Reform of Drug Price Policy

探讨医药代表所引出的药品价格政策等问题,通过分析医药代表发生阶段性错位的原因,引出对药品价格改革的思考。我国的药品价格虚高是导致医疗市场失控的根本原因,医药代表的错位只是一种表现。根除这种错位必须首先解决药品价格虚高的问题。

To discuss the problems of drug price policy with the beginning of the phenomenon of medical representative. To analyze about the reforming of drug price policy with the analysis of disposition of medical representative. High drug profit is the main reason of the dysfunctions of medical market, with the manifestation of medical representative. No resolve of high drug profit, nothing else can be done.