新《医疗广告管理办法》的立法成就与不足

Improvements and Deficiencies of New Measures for Administration of Medical Advertisements

采用条文比较与法理分析方法,探讨新《办法》在调整范围、广告发布主体、广告内容、审查监督机制和处罚制度等方面对旧《办法》的改进与完善;并将新《办法》置于整个医药广告法律法规体系框架之内,结合我国医疗广告实际状况,反思新《办法》的一些整体缺陷与不足。

By normal comparison and jurisprudential analysis, the authors argue about the improvements of new Measures for Administration of Medical Advertisements to former ones in the scope, the subjects, the contents, the supervision system and punishments, and then point out its deficiencies based on the medical advertisements legal system and the practice.