曲靖市工业旅游发展探讨

An Exploration of Industrial Tourism in Qujing

曲靖市是云南主要能源基地和工业基地,具有发展工业旅游的优势。工业旅游可以促进曲靖的企业及其他旅游业的发展,能够丰富旅游产品,带动当地经济发展。利用SWOT分析模型对曲靖发展工业旅游的优势、劣势、机会及存在的威胁进行了分析,提出了发展曲靖工业旅游的思路:(1)发挥政府主导作用,统一协调和科学规划;(2)策划富有特色的工业旅游活动,科学合理的安排好旅游线路;(3)做好导游人员培训;(4)利用网络等切实加大宣传促销的力度和广度。

Qujing is a major sources and industrial base in Yunnan, which bestows upon the advantage to develop its industrial tourism. The industrial tourism is to promote the development of the enterprises and other tourism, richen tourism product and drive the local economy in Qujing. In the paper, the advantage, disadvantage, opportunity and risk of exploring industrial tourism in Qujing have been analyzed through the SWOT analytical model and then the plan to explore industrial tourism has been put forward： 1） bringing the leading role of the government into full use to harmonious coordination and scientific plan; 2） planning characteristic and favorable activity of industrial tourism; 3） training the staff of the tourism; and 4） initiating a popular propaganda campaign with the help of intemet.