从消费伦理观念的转换看节俭消费

Study on Frugal Consumption from Shift of Consumption Ethics

消费活动是人的生命活动和经济生活的一个重要方面。通过分析和阐述禁欲主义消费伦理观、享乐主义消费伦理观、节俭消费伦理观的不同主张,指出禁欲和享乐都不能使整个社会得到和谐的发展。禁欲主义贬低人的生理欲求、压抑人的个性发展,从而导致了整个社会经济和社会意识形态的极度畸形。享乐主义实际上是一种过度消费,这种以片面追求自身欲望的极度满足作为人生目的的消费理念,已经导致了种种消极结果:资源消耗高,环境污染重,人体健康损害大,现在越来越多的富贵病患者,数量剧增肥胖儿童,就是因为消费者对“三高”食物饮食无控引起的。而节俭消费克服前两种消费观念的偏颇,是一种理想的消费观。

Consumption is an important aspect of human＇s vital activities and social life. By expounding and analyzing ideas of asceticism consumption ethics, hedonism consumption ethics and frugal consumption ethics, the authors point out neither asceticism nor hedonism can make society develop soundly. The asceticism leads to exceeding deformity of the whole social economy and social ideological form for it plays down human＇s physiological desire, and holds back people＇s pursuit for self- realization. As a kind of excessive consumption, Hedonism takes the one - sided pursuit of exceeding satisfaction of one＇s own desire as the aim of life and has already resulted in various negative consequences, such as the over - consumption of resources, severe pollution, serious damage to human＇s wellbeing. And the latter can be easily manifested by the high incidence of the so - called＂ rich diseases＂ and children with obesity, all of which resulted from the over - intake of high calorie diet. Frugal consumption, which can perfectly balance the shortcomings of the former two types of consumption styles, turns out to be an ideal choice.