医药购销领域商业贿赂分析及对策

On the Commercial Bribe in Medicine Marketing and Its Countermeasures

当前,医疗费用居高不下,医疗纠纷不断增多,其中医药购销领域的商业贿赂是很重要的原因之一。商业贿赂行为不仅严重扰乱正常的经济秩序,而且扰乱了正常的医疗秩序,给广大人民群众的就医带来更加沉重的费用负担。本着以维护公平竞争的医疗市场秩序为目的,以医药购销领域的商业贿赂为视角,从商业贿赂的现状及原因入手,探讨治理医药购销领域商业贿赂的对策。

Commercial bribe in medicine marketing contributes a lot in the current complaint of high incidence of medical disputes and immoderate consumption of medical treatment service. Commercial bribe jeopardizes not only existing economic order, but also the medical order, and press too heavy an economic burden on the civic people. This article analyzes the its formation causes and status quo of commercial bribe in medicine marketing in order to come up with feasible countermeasures and build up a fair - play style of medical order.