CIMS环境下一种顾客需求偏好结构模型

A Model for the Preference Structure of Customers Voice in a CIMS Environment

以多目标决策理论为基础，提出了一种顾客多目标需求的整体偏好结构模型．该模型反映了顾客满意度水平，能同时获得该满意度水平的人数以及相应目标值等方面的信息，能比较好地描述和集结被考察顾客群体的偏好结构，为ＣＩＭＳ环境下产品的质量设计和质量功能配置提供支持，对模型的性质进行了分析。

Based on the multiobjective decision theory, a model for determining the global preference structure of a multiobjective customers voice is presented. The model can provide information about the degree of satisfaction of customers, the maximum number of customers with such satisfaction and the corresponding values of the objectives. It can also fairly well describe and aggregate the preference structure of a customer group under observation and therefore provide the decision support for the quality design and the function layout of a product in a CIMS environment. The properties of the model are analyzed and an example is given to show the application of the model.