摘要
针对企业对市场导向问题存在一些模糊的认识。本文立足企业管理层面,对这些问题进行了分析和阐述,以期对企业按照市场导向原则进行经营管理有所助益。
Mang enterprises have not been clearly understood what market orientation is, what the characters of management are based on market orientation and how market orientation is carried out. The paper, from the perspective of enterprise management, tries to elaborate these problems in order to promote the management to market orientation in enterprise.
出处
《当代经济管理》
2007年第3期4-6,共3页
Contemporary Economic Management
基金
中南民族大学校科学基金资助(YSZ05005)。
关键词
市场导向
概念
实施
market orientation
concept
implementation
