谈铁路货运市场营销

Discussion on Distribution of Railway Transportation

通过对目前铁路行业货运市场普遍存在的问题进行分析,找准铁路货运市场份额下降的原因,再从铁路机制、运价体系、服务质量及营销形式方面提出了建立铁路货运营销的设想,及建立铁路货运市场营销的基本对策。

Analysing the current existent problems of the railroad freight, the paper shows the decreased reason of the railroad freight market＇s share, then puts forward an idea and the basic countermeasures of establishing the railroad freight marketing on the railroad mechanism,the transportation system,the service quality and the marketing form.