品牌服装卖场店面与橱窗的一体化设计

The Integrated Design of the Shopfront and the Show Window of a Fashion Brand Shop

店面与橱窗是品牌服装卖场在进行视觉设计时的2个重点,但是在目前的市场上,有很多卖场在设计上往往将它们作为独立的单元进行设计。因而如何将它们作为一个整体进行一体化的设计就显得非常有必要。本文主要从店面与橱窗设计的风格、色彩、灯光、材质等方面进行了论述,以更好的渲染卖场氛围,提升品牌整体形象。

The shopfront and the show window are two important points in carrying out visual design of a fashion brand shop. But in the current market, many marketplaces usually use them as independent units in design. Therefore, it becomes very necessary to design them integrally as a whole. This paper mainly discusses the design of the shopfront and the show window in the aspects of style, color, light, and material etc. so as to heighten the selling atmosphere and promote the overall image of a brand.