中国公民美容观念调查分析

The investigation of Chinese people's cosmetology idea

目的:为了解中国公民的人文素质现状,教育部批准了“中国公民人文素质调查与对策研究”的重大攻关项目(2003～2006)。其中人文素质包括了审美素质中的美容观念问题。通过本项目的实施,可以很好地了解当前中国公民的美容观念,为我国美容行业的发展提供基本的资料参考。方法:采用问卷调查的方法,对我国31个省、自治区和直辖市的11个不同行业的32504名公民的美容观念进行调查分析。结果:①体育、传媒、演艺群体最赞同整容且愿意身体力行。学生群体仅次于演艺群体,但与媒体炒作有出入。②不同性别群体中,男性比女性更倾向于赞同整容;③不同年龄段群体中,青年是赞同美容的主要群体,随着年龄的增长,人们的赞同呈下降趋势;④不同学历群体中,拥有大学学历者更倾向于赞同和接受整容。结论:随着我国美容行业近十年的发展,人们的美容观念有了很大改变,为美容事业的发展提供了很大的发展空间。

Objective In order to find out the situation of Chinese people＇s human quality,The Ministry of education approve the programme （2003-2006）″the investigation of Chinese pepole＇s human quality and statics reaserch （president：Shi Yajun）″.The human quality contains the problem of cosmetology in easthetic quality.we can provide exact information for the cosmetic industry by achieving the program. Methods This research uses the questionnaire survey procedure,to Chinese 31 provinces, the autonomous region and the municipality 11 different profession 32 504 citizen＇s cosmetology ideas carries on the diagnosis. Results ①Sports,the media, the performance community most approve of tidy up also are willing to personally set an example.The student community is only inferior to the performance community, but fries having discrepancies with the media which does; ②Different sex communities, the male favors compared to the female the approval cosmetology; ③In disparity in age section community,the youth is the main community which the approval improves looks, along with age growth,people＇s approval assumes the drop tendency;④Different school record communities, the university school record person favors in approves of and accepts ＂tidies up＂. Conclusion Pepole＇s cosmetology have quietly changed during the ten years＇ development of cosmetical industry, and it will provide a wider space for the cosmetical and cosmetic surgery industry.