摘要
论述了企业文化建设的重要性。认为企业文化作为一种管理理论和管理艺术,是企业在多变的竞争环境中的精神支柱。建设与发展现代企业文化,对于企业来说尤为重要。就如何建设现代企业文化进行了探讨。
The importance of the construction of modem enterprise culture is discussed. It is considered that, as an administration theory and administration art, corporate culture is the spiritual mainstay for the corporation in the changing environment of competition. The construction and development of corporate culture is more important for modem enterprise. It is discussed on how to construct the modern corporate culture.
关键词
现代企业文化
企业精神
企业形象
诚信
modern corporate culture
corporate spirit
corporate identity
sincerity
