初探传统雕塑艺术在现代包装容器设计中的运用

Application of Traditional Sculpture in Modern Packaging Design

在现代包装设计中,包装容器的造型最为注重立体视觉效果对商品特性的传达,以此来推销自己的产品,树立企业的品牌形象,形成本产品的民族风格。这就需要借鉴传统的雕塑艺术,探讨其在包装容器设计中的运用,以便更好地体现其包装容器的造型特色,使该商品在体现社会功利性的同时又深化其商品的文化内涵,这对于现代包装容器设计来说有其重要意义的。

In modem packaging design, the model of packaging containers deliver commodity featuresby stereoscopic visual effect so as to sell products, establish the company＇ s brand and form unique national style. A probe into the application of traditional sculpture art in packaging container design can better express the modeling characteristics, and bestow both social effect and cultural connotation on products. It is significant for modem packaging design.